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Sampai Jadi
SONY MUSIC
Music Video
2018

Hustle is all about the mindset, and Joe isn’t stopping even when he’s at the top. ‘Sampai Jadi’ is a testament to this mentality, reminding himself and others that success is a double-edged sword, to stay on the pedestal, one must remain humble and take no shortcuts in life.

To accentuate this message, we took inspiration from films such as ‘Kill Bill’ and ‘Seven Samurai’ to visualise the symbology behind the lyrics.

Director & Art Direction:
Zulamran Hilmi
Co-Director & Executive Producer:
Ian Kirk
Director of Photography:
Wan Chun Hung
Gaffer:
Sau Pan Cheong
Focus Puller:
Huang Chun Fei
Props & Set Builder:
Senilab
Wardrobe & Styling:
Shahrin Bahar
Colourist:
Beh Jing Qiang
Extras:
Mohd Aziz Bin Haim, Ahmad Kasyful Azim, Mohd Hazzem Bin Emrah, Mufaridzat Bin Mustapa, Mohd Roslan Bin Ismail Hazmi

Watch the music video here.

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