HipHopDX is a 20-year old online platform focusing on hip hop culture and news with over 3.5M monthly readers. Their series, DX News, the platform’s most popular content underwent a rebranding to expand their influence by reporting on the latest hip hop news paired with a dynamic graphic layout system 

Their most popular content series, DX NEWS underwent a rebranding by upgrading the show’s look and feel by applying a dynamic layout system to showcase the latest hip hop news reporting. The graphics and animated typography aims to keep their audience engaged throughout.