Shahrin Bahar Fashion Designer & Creative Director After graduating from London’s College of Fashion, Shahrin worked abroad in the fashion line for almost a decade working for brands like DKNY and Nike. Now, he spearheads his bespoke tailoring label S Bahar – who counts local celebs Joe Flizzow, SonaOne and Altimet as his clients.Besides that, he also styled artists for awards shows and music videos. Shahrin is also a close collaborator with us and has worked closely with the likes of Joe Flizzow on several past projects like the MTV EMA , KUASA & Netflix.After having a shared bond and being a fan of Joe Flizzow, Shahrin recently made his directorial debut CIAO for Joe Flizzow’s latest music video that features the likes of Jay Park and MK from K-Clique surpassed a million views in just three days. Sharin expressed that taking on this new creative endeavor is “an outlet to contribute to the local music scene and a dream come true.” 01 How do you deal with criticism in your work?Back in uni, me and a few friends came up with a motto that we are “Fueled by Fuckups”. Personally I never felt comfortable with my achievements and would question on ways to make things better albeit creatively, aesthetically or financially. So I deal with criticism by welcoming it with open arms. 02 How has the pandemic affected your work process?Our business relies a lot on wedding events whether locally or abroad and business expos so it did have an effect in some aspect.However we managed to divert our customers to the everyday entrepreneur by offering more casual tailored pieces and created wardrobe programs for our existing customers. 03 With CIAO being your directorial debut, what inspired you to take on this new creative endeavor?Personally, I felt ready to embark on a different challenge so having this opportunity was indeed perfect timing and a dream come true.Being a fan of Joe Flizzow and the local music scene, I think this is an outlet for me to contribute in one way or another. 04 What do you hope to achieve throughout your creative career?To be part of a creative collective that pushes our industry as one of the best in the region.