Ian Djin Kai Creative Producer The work behind the camera is equally as important as being in front of it, and Ian Djin Kai believes that having this different viewpoint lets him contribute something new to the table to elevate creatives as a whole. 01 How has living in a multicultural environment shaped your creative practice?Having a rich cultural heritage to tap into anytime for ideas and inspiration is great! I also find myself being more open minded and respectful of different perspectives and influences. 02 What would you say is the best thing about being a creative in Malaysia?Personally, it’s been super fun! I’m incredibly grateful to be given the opportunity to work with other amazing people to create something we can all be proud of. Sure, it can be hard work, but it’s also incredibly fulfilling and I highly recommend it. 03 What methods/avenues can aspiring creatives utilise to grow in Malaysia?Collaborate and work with people you respect in other creative fields. Seeing how others approach their work can teach you a lot about how to improve your own. 04 In your opinion, what is a creative’s role in today’s society?Being a creative means you see the world differently, and that’s a huge strength in terms of what you bring to the table. If you can share your vision and skills, even if it’s just within your own community, it will be a positive contribution and everyone wins. 05 Being Malaysian also means being exposed to a melting pot of culture. Could you share with us your favourite work you’ve done which is heavily influenced by Malaysian culture?Top of the list would be Yuna’s ‘Forevermore’ music video directed by Adam Sinclair that I produced with 33.3 in 2019. The production really showcased the best of Malaysia that I know and love. From Batu Caves to Perlis, we got to go to some amazing locations. The fact that we made it with a diverse team of world-class creative Malaysians made it all the more special. 06 If Malaysia was an art style, what would it be?Kide Baharudin.