Ejin Sha Graphic Designer Graphic designer, Ejin Sha now runs a an independent design studio of her own.Having strong endearment for visual metaphors, her practices transcends disciplines between art, design, architecture and literature.Ejin’s work encompasses visual identities, art direction, publications, exhibitions and digital design – helping brands, individuals and institutions to communicate their narrative through visual language. 01 What is something that people usually don’t know about you?My work has sometimes been perceived as being minimalist and monochromatic, but most people don’t know that my design approach is actually quite diverse and dynamic.I can switch between working on something clean and simple to a maximalist design at the same time – it is dependent on who I am designing for. 02 Do you think creativity is innate or developed?I think creativity is developed as the source of creativity often comes from life itself, and the world around us. I believe creativity begins with our observations and experiences of our surroundings. 03 If you could change one aspect of our society through your work, what would it be?It would be for my work to encourage a diverse representation in our society, and to eliminate harmful stereotypes. 04 How do you know when a certain product/design is ‘finished’ ?By feeling, and of course after all the boxes of the basic functions of a design are ticked.