Independent, culturally rooted and globally active, 33.3TM operates within the intersection of creativity, business, technology and culture.
Under The Spotlight
Aainaa Puteh
Producer
Embarking on a journey into the creative industry, 33.3’s resident producer Aainaa Puteh shares what inspired her to choose her path as a producer and her thoughts on the future of the creative industry.
01 At what point did you decide to do this as a career?
I have wanted to be a journalist since I was young, but after entering University I find myself enjoying more creative works. It was then that I realised I wanted to do producing as a career after having the opportunity to experience the role in assignments. Growing up, I watched a lot of movies and music videos so being able to be a part of the whole process, got me excited to embark on this journey.
02 Describe what you do at 33.3.
At 33.3, everyone wears so many hats and does not have a specific role. However, wearing different hats allows me to understand all the different roles in the creative field and benefits me along the way. Essentially, my role is associate producing & project management.
03 What inspires you to create ?
Emotions help me create, feelings that have been internalised or moods help me to reflect what I feel. When I consume a movie / media, I like to think about how it makes me feel and try to reflect it on my work.
04 What’s your most notable project to date?
Satu Malam Di Temasek, the fact we pulled through despite all the challenges was amazing, how we created the director’s vision in limited time & resources. It is a project I feel proud of being a part of.
05 How is it like working in the big city?
There is disparity between life in Penang and KL. There is a hustle mindset in KL which you need to survive that is not very apparent in Penang. It has its pros and cons, making you step out of your comfort zone at times but it’s always important to have a balance and to always pace yourself.
06 How do you manage a difficult task?
Our job is to create a narrative that will reach out to people with different opinions and thoughts so this is a difficult task. A way to manage such tasks is to have a proper work structure and having good people skills to manage communication with the people you work/meet with everyday. It’s difficult to make a project successful without any of these.
07 What is the future of our creative industry from your viewpoint?
The increase of interests & competition from brands to develop fresh new content everyday to be broadcasted to multiple platforms is healthy for the creative businesses and a treat for audiences who take interest in recreating and creating content thanks to the internet. I think the future seems to be brighter, due to how accessible content creation is. I would also like to see more female creative talents (directors, producers, DOPs, etc.) emerge in the local industry.
Embarking on a journey into the creative industry, 33.3’s resident producer Aainaa Puteh shares what inspired her to choose her path as a producer and her thoughts on the future of the creative industry.
I have wanted to be a journalist since I was young, but after entering University I find myself enjoying more creative works. It was then that I realised I wanted to do producing as a career after having the opportunity to experience the role in assignments. Growing up, I watched a lot of movies and music videos so being able to be a part of the whole process, got me excited to embark on this journey.
At 33.3, everyone wears so many hats and does not have a specific role. However, wearing different hats allows me to understand all the different roles in the creative field and benefits me along the way. Essentially, my role is associate producing & project management.
Emotions help me create, feelings that have been internalised or moods help me to reflect what I feel. When I consume a movie / media, I like to think about how it makes me feel and try to reflect it on my work.
Satu Malam Di Temasek, the fact we pulled through despite all the challenges was amazing, how we created the director’s vision in limited time & resources. It is a project I feel proud of being a part of.
There is disparity between life in Penang and KL. There is a hustle mindset in KL which you need to survive that is not very apparent in Penang. It has its pros and cons, making you step out of your comfort zone at times but it’s always important to have a balance and to always pace yourself.
Our job is to create a narrative that will reach out to people with different opinions and thoughts so this is a difficult task. A way to manage such tasks is to have a proper work structure and having good people skills to manage communication with the people you work/meet with everyday. It’s difficult to make a project successful without any of these.
The increase of interests & competition from brands to develop fresh new content everyday to be broadcasted to multiple platforms is healthy for the creative businesses and a treat for audiences who take interest in recreating and creating content thanks to the internet. I think the future seems to be brighter, due to how accessible content creation is. I would also like to see more female creative talents (directors, producers, DOPs, etc.) emerge in the local industry.